{"id":91,"date":"2024-05-03T19:21:34","date_gmt":"2024-05-03T19:21:34","guid":{"rendered":"https:\/\/shoeleathermagazine.com\/2024\/?p=91"},"modified":"2024-05-06T15:56:45","modified_gmt":"2024-05-06T15:56:45","slug":"beyond-supervillains-exploring-womens-battle-for-a-place-in-comics","status":"publish","type":"post","link":"https:\/\/shoeleathermagazine.com\/2024\/beyond-supervillains-exploring-womens-battle-for-a-place-in-comics\/","title":{"rendered":"Beyond Supervillains: Exploring Women\u2019s Battle for a Place in Comics"},"content":{"rendered":"<figure id=\"attachment_101\" aria-describedby=\"caption-attachment-101\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-101 size-full\" src=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/GillianBlumAssignment1.3-1.jpg\" alt=\"A shelf of books about comics.\" width=\"768\" height=\"512\" srcset=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/GillianBlumAssignment1.3-1.jpg 768w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/GillianBlumAssignment1.3-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-101\" class=\"wp-caption-text\">A shelf at Forbidden Planet (Photo: Gillian Blum)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A comic convention can either be paradise or the seventh circle of hell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many, they offer chances to meet like-minded people, hear exciting announcements, buy rare comic books, and meet big-name writers and artists. For others, it\u2019s a reminder that not everyone is welcome in this space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2014, comics reviewer Rachel Knight attended Special Edition NYC \u2014 a comic convention \u2014 at the Javits Center with her friends. The group went dressed as the all-women superhero team The Birds of Prey, specifically as written by acclaimed writer, and vocal advocate for gender diversity in comics, Gail Simone.<\/span><\/p>\n<figure id=\"attachment_94\" aria-describedby=\"caption-attachment-94\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-94 size-full\" src=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1.jpg\" alt=\"Rachel Knight and friends dressed as the Birds of Prey team with Gail Simone.\" width=\"640\" height=\"640\" srcset=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1.jpg 640w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1-300x300.jpg 300w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1-150x150.jpg 150w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1-75x75.jpg 75w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/14234873477_880e05994a_o-1-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-94\" class=\"wp-caption-text\">Rachel Knight and her friends dressed as Gail Simone&#8217;s Birds of Prey team, with Simone herself.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Simone was actually attending the convention, and Knight and her friends wanted to make sure to meet her while dressed as the characters she wrote about. So, they got in line like everyone else. Simone spotted them, and got so excited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cShe saw us, she pulled us out of the line to take photos with her, and it was really nice,\u201d Knight recalled. \u201cShe was lovely. It was maybe five minutes, we didn&#8217;t hold up the line, like, permanently.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This made some attendees angry \u2014 they had been waiting in line longer, why did these people get to cut? But rather than staying angry about that, some male fans started accusing them of not even reading the book that inspired their cosplays (costumes, often homemade, worn to events like ComicCon).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cosplays are expensive \u2014 they take money, time and resources. To commit to creating something like one, you need to commit, and you need to have passion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou spend 150 hours making the most articulated costume possible, and then somebody&#8217;s like, \u2018Well, she probably hasn&#8217;t even read the comic books,\u2019\u201d Knight said. \u201cWho does this? Who spends this much money? \u2018Cause, like, the attention is not that much.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The comics industry has a gender disparity, to say the least. Female writers and artists say they are not given the time of day, female characters are constantly sexualized, female fans are demeaned for loving what they love, and female-led books get canceled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gender disparity is exacerbated by a long history of female stories being diluted to tropes or objectification, as well as the impacts of how the comics industry as a whole is structured.<\/span><\/p>\n<h4><b>A wondrously wacky beginning<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many consider Wonder Woman to be the first female superhero. <\/span><a href=\"https:\/\/www.cbr.com\/female-superheroes-created-before-wonder-woman\/\"><span style=\"font-weight: 400;\">Though she actually was not<\/span><\/a><span style=\"font-weight: 400;\">, she could be classified as the first impactful woman superhero, and certainly among the most recognizable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Created by psychologist Dr. William Moulton Marston in 1941, Wonder Woman was <\/span><a href=\"https:\/\/www.cbr.com\/unknown-things-wonder-womans-creation\/#wonder-woman-was-inspired-by-two-real-women\"><span style=\"font-weight: 400;\">at least partially inspired<\/span><\/a><span style=\"font-weight: 400;\"> by his wife, Elizabeth Holloway, and the couple\u2019s life-partner Olive Byrne. <\/span><a href=\"https:\/\/www.pbs.org\/wgbh\/americanexperience\/features\/man-behind-wonder-woman-transcript\/\"><span style=\"font-weight: 400;\">The specifics<\/span><\/a><span style=\"font-weight: 400;\"> of the three\u2019s relationship with one another can be murky, but Marston seemed to love both women as his wives, and the three lived together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHaving a female character that prominent and that well-renowned that early on was a big thing,\u201d said longtime comics fan Carol Anne Brennaman of the X account <\/span><a href=\"https:\/\/twitter.com\/AnneComics\"><span style=\"font-weight: 400;\">@AnneComics<\/span><\/a><span style=\"font-weight: 400;\">, which has over 25,000 followers, and <\/span><a href=\"https:\/\/twitter.com\/cmxcollective\"><span style=\"font-weight: 400;\">The Comics Collective Podcast<\/span><\/a><span style=\"font-weight: 400;\">. \u201cI think a lot of people forget looking back just how controversial Wonder Woman was.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite being an icon for young girls to look up to, and the first notable woman superhero, Wonder Woman was not immune to <\/span><a href=\"https:\/\/www.entitymag.com\/sexualization-female-comic-heroes%E2%80%AF\/\"><span style=\"font-weight: 400;\">the sexualization female characters have faced<\/span><\/a><span style=\"font-weight: 400;\"> over the decades, as will be seen. <\/span><a href=\"https:\/\/www.academia.edu\/80200494\/Wonder_Woman_Unbound?uc-sb-sw=37039630\"><span style=\"font-weight: 400;\">Most Wonder Woman<\/span><\/a><span style=\"font-weight: 400;\"> stories found the hero bound by chains and needing to escape \u2014 imagery which can appear sexual to many.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The constant use of bondage in Wonder Woman stories led to <\/span><a href=\"https:\/\/books.google.com\/books?id=p4pvTVBmKK8C&amp;printsec=frontcover#v=onepage&amp;q&amp;f=false\"><span style=\"font-weight: 400;\">a letter to Marston<\/span><\/a><span style=\"font-weight: 400;\"> from then-president of All-American Comics (which would become DC Comics) M.C. Gaines, wherein Gaines asked Marston to limit chain bondage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMiss Roubicek [Gaines\u2019 assistant editor] hastily dashed off this morning the enclosed list of methods which can be used to keep women confined or enclosed without the use of chains,\u201d the letter reads. \u201cEach one of these can be varied in many ways \u2014 enabling us, as I told you in our conversation last week, to cut down the use of chains by at least 50 to 75% without at all interfering with the excitement of the story or the sales of the book.\u201d (According to Les Daniels in \u201cWonder Woman: The Complete History,\u201d the list itself is lost to time.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wonder Woman endured, and as bondage became less integral to her character, she became the icon we know her as today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSomehow we got the most empowering female figure that you can ever imagine, out of a book that used to be a fetish book \u2014 that used to be, \u2018Oh, we&#8217;re gonna tie her up in every single issue,\u2019\u201d said comics influencer <a href=\"https:\/\/www.tiktok.com\/@thepandaredd?lang=en\">@ThePandaRedd<\/a>, who has more than 1 million followers on TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond that, though, Brennaman explained that Wonder Woman has almost become a representation of how executives, writers and readers all view female superheroes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEver since her creation, it&#8217;s been interesting to see the ways that people try to force Wonder Woman to fit their narrative rather than to make a narrative that fits Wonder Woman,\u201d Brennaman said. \u201cHer existence and her treatment throughout the years has been a great barometer for how the industry views its female characters.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, that view has been muddled by tropes, fallbacks, and continued sexualization.<\/span><\/p>\n<h4><b>A chilling fate<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The death of Gwen Stacy in a 1973 Spider-Man story is a pivotal moment in the history of women in comics. In the story, Peter Parker (Spider-Man) had a girlfriend, Gwen Stacy, who was killed when the villain Green Goblin dropped her off the Brooklyn Bridge. He killed her not because of anything Gwen did herself, but to hurt Spider-Man and provoke him to fight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though it predated the term by several years, Gwen Stacy\u2019s death is an example of \u201cfridging\u201d \u2014 <\/span><a href=\"https:\/\/lby3.com\/wir\/\"><span style=\"font-weight: 400;\">a term coined<\/span><\/a><span style=\"font-weight: 400;\"> by Simone in 1999.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fridging refers to when a female character is killed, injured, or otherwise tortured <\/span><a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2018\/sep\/21\/from-bond-to-itvs-strangers-why-is-everyone-fridging\"><span style=\"font-weight: 400;\">for the sake of advancing a male character\u2019s story<\/span><\/a><span style=\"font-weight: 400;\">. The fridge name comes from a prime example of the media trend, wherein the girlfriend of Kyle Rayner\u2019s Green Lantern, Alexandra DeWitt, is found dead, stuffed in the hero\u2019s refrigerator, in a gruesome \u201ccall to action\u201d for the male hero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI can&#8217;t quite shake the feeling that male characters tend to die differently than female ones,\u201d Simone wrote on the website explaining the trend. \u201cThe male characters seem to die nobly, as heroes, most often, whereas it\u2019s not uncommon, as in [female DC villain] Katma Tui&#8217;s case, for a male character to just come home and find her butchered in the kitchen. There are exceptions for both sexes, of course, but shock value seems to be a major motivator in the superchick deaths more often than not.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simone received a lot of backlash for her observations on this all-too-common trend, which she put out on her website, seemingly to encourage conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTragic things happen to everyone; in fiction this is called drama,\u201d wrote a respondent named Scott <\/span><a href=\"https:\/\/lby3.com\/wir\/r-4_2899.html\"><span style=\"font-weight: 400;\">in an email that Simone posted<\/span><\/a><span style=\"font-weight: 400;\">. \u201cIf you can\u2019t deal with it, maybe you shouldn\u2019t be reading at all. Watch sitcoms or MTV. Seriously, am I the only one who thinks your views are just feminist paranoia? Now *that\u2019s* disturbing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The issue many have with fridging is not necessarily in the fact that a bad thing happened. It\u2019s that the bad thing happening is what defines the existence of a character from an underrepresented group, and that the purpose of that bad thing is to boost the story of a character from a well-represented group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFridging almost universally means that the writer thinks that you will see this character as an object for the story,\u201d @ThePandaRedd said. \u201cThey&#8217;re gambling on you \u2026 not really [empathizing] with them as a person, but empathizing with the person who&#8217;s going to be affected by it.\u201d<\/span><\/p>\n<h4><b>A token effort<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Another common trope found in those rare instances of women being represented in comics is \u201cthe token woman,\u201d or the sole woman on a team. This legitimizes an otherwise male-centric story, as \u2014 technically \u2014 there is a woman there too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, this woman will be used as a love interest exclusively, or as eye-candy for the male gaze, other times it is an earnest attempt to give some representation, but it falls flat because of one character not being able to speak for half of the world\u2019s population.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know from personal experience that the constant utilization of the token woman in superhero stories can actually have the opposite of its seemingly intended effect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before I was 12, I had never seen a Marvel movie. My parents and brother, though, were huge fans. They dragged me to the movie theater to see \u201cAvengers: Age of Ultron,\u201d and I did not like it at all \u2014 so much so that I did not watch another Marvel movie for three years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAvengers: Age of Ultron\u201d is notorious for its arguably misogynistic portrayal of women in certain areas \u2014 a feat in itself given there are only about five women in the movie total, and only one who is actually a superhero for the full movie (The Black Widow \u2014 Natasha Romanoff, portrayed by Scarlett Johansson). In the movie, this sole female superhero winds up lying on her back with a man\u2019s head resting directly on top of her chest, acts as a romantic interest in a relationship with the Hulk that has zero story precedent and almost zero follow through, and is the only member of her team captured by the villain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arguably most noteworthy, though, is her character arc\u2019s focus on motherhood. Fans learn in \u201cAge of Ultron\u201d that Natasha is infertile due to a forced procedure when she was a child. She even divulges that being unable to give birth makes her feel as though she is a \u201cmonster\u201d \u2014 comparing herself to The Hulk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a story that some audiences can relate to, and not every story needs to be relatable to everyone. But, if Natasha\u2019s arc is about the trauma inflicted upon her as a child, and does not go beyond that, it will likely be hard for viewers \u2014 especially young viewers \u2014 to relate. This would be fine, if it weren\u2019t for the sheer lack of other options the female audience has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not many male viewers can relate to being a genius billionaire like Iron Man, or a Norse God like Thor, or any of the other male characters. But they have options, all of whom are given backstories with some level of relatability. The genius billionaire experiences panic attacks, the Norse God struggles quietly with his own self worth and purpose. Not everyone will relate to everything, but with five options in the main six characters alone, there\u2019s bound to be something for viewers to relate to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, female viewers have one option on that main team \u2014 Natasha \u2014 leaving audience members like myself scrounging for scraps in the four other women with speaking roles, none of whom have backstories that are deeply explored. The closest we get is Wanda Maximoff (The Scarlet Witch, played by Elizabeth Olsen), but she is a villain for most of the movie, and her redemption arc is not really given much attention when it does happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember leaving feeling like I was not meant to watch this movie. There was no one for me, nothing for me to really jump onto and love. Though the lackluster portrayal of women was not the only reason I hated this film the first time I watched, it really stuck with me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, this is one area that is seeing gradual improvement behind the scenes. 2019\u2019s \u201cCaptain Marvel\u201d was a huge step forward, featuring a powerful female lead and supporting characters, with no romantic story at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI am not anti-love or romance by any means, but women have been reduced to mattering only as mothers and love interests for so long that to simply have that be absent is like so progressive as to be transgressive,\u201d said comic writer Kelly Sue DeConnick, who also worked on the \u201cCaptain Marvel\u201d movie and its sequel. \u201cYou just never fucking see it ever.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sequel, \u201cThe Marvels,\u201d released at the end of 2023, was directed by a woman and featured a majority-female cast. The only piece of romance in the plot was treated as a joke, only made fun of throughout the story. And, almost every scene passed <\/span><a href=\"https:\/\/www.merriam-webster.com\/dictionary\/Bechdel%20Test\"><span style=\"font-weight: 400;\">the Bechdel Test<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 as in, it featured at least two named female characters having a conversation about something besides a man.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, both movies \u2014 particularly \u201cThe Marvels\u201d \u2014 saw major backlash from audiences, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/conormurray\/2023\/11\/13\/the-marvels-faces-anti-woke-backlash-after-box-office-flop-echoing-captain-marvel-attacks\/?sh=2cb299ab11d4\"><span style=\"font-weight: 400;\">particularly those complaining<\/span><\/a><span style=\"font-weight: 400;\"> that it was a \u201cwoke\u201d film, thanks to its showcasing of female voices. DeConnick said that some of these critics imply that the people who made the movie did not know what they were doing, and did not understand the comics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u2018This was made by someone who&#8217;s never read a comic,\u2019\u201d DeConnick mocked, echoing the attitudes she has heard from several audiences. \u201cI fucking wrote that comic, asshole.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, female writers like Kelly Thompson, author of comics like \u201cRogue and Gambit,\u201d \u201cJessica Jones,\u201d and the currently-releasing \u201cBirds of Prey,\u201d are finding ways to subvert and avoid the tokenization of female characters in their own stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI like to personally play with the whole token female character on a team by sort of inverting it,\u201d Thompson said. The team she invented had only one male on it. \u201cI was like, that&#8217;s fun, though, because that\u2019s like a fun inversion of what we always used to see.\u201d<\/span><\/p>\n<h4><b>A sexualized void<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As superhero comics grew in numbers from decade to decade, a pattern of sexualization of female characters \u2014 one that began all the way back with Wonder Woman \u2014 arguably grew along with them. Female characters being diluted to sex appeal was something that just kept coming back, time and time again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for instance, the DC hero Starfire. Starfire is a character with a rich history, and complex characterization. After her debut in 1980, she made a name for herself in \u201cThe New Teen Titans\u201d in 1982, and has stuck around ever since. It can be hard, though, to read a story about Starfire and ignore her costume \u2014 or lack thereof.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a 2011 event, DC restarted all of its books back to Issue #1, in an attempt to simplify its lineup. In doing this, many characters \u2014 both male and female \u2014 saw new backstories, teams and costumes. Starfire was one such character, and she got the whole treatment. She was given a changed history, placed on a new team (in a book written and drawn by men), and re-outfitted into what can barely be considered a costume, given its lack of fabric.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As @ThePandaRedd put it, it\u2019s \u201clike three pieces of tape.\u201d<\/span><\/p>\n<figure id=\"attachment_98\" aria-describedby=\"caption-attachment-98\" style=\"width: 198px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-98\" src=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Starfire_-_New_52-198x300.webp\" alt=\"A shelf of books about comics.\" width=\"198\" height=\"300\" srcset=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Starfire_-_New_52-198x300.webp 198w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Starfire_-_New_52.webp 659w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><figcaption id=\"caption-attachment-98\" class=\"wp-caption-text\">Starfire&#8217;s costume in The New 52 reboot.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.heromachine.com\/2013\/07\/29\/what-were-they-thinking-starfires-new-52-costume\/\"><span style=\"font-weight: 400;\">This look<\/span><\/a><span style=\"font-weight: 400;\"> would be demeaning enough on its own, but with the changes made to Starfire\u2019s character, the once exuberant, full-of-life character was stripped of all her memories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThey made her the definition of the \u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=0thpEyEwi80\"><span style=\"font-weight: 400;\">born sexy yesterday<\/span><\/a><span style=\"font-weight: 400;\">\u2019 trope,\u2019\u201d said @ThePandaRedd in a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ss2Tb52dK1Y\"><span style=\"font-weight: 400;\">video exploring the character\u2019s <\/span><\/a><span style=\"font-weight: 400;\">backstory. \u201cToo naive to know what basic Earth fucking customs is, but \u2026 definitely fuckable. Trust me, they want you to know that last part.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knight explained that as a woman reading comics, she often feels a sort of whiplash, particularly when reading a male-written comic about a female character.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou&#8217;re flipping through a comic and then you see just like the most gratuitously and weirdly sexualized, violent splash page you&#8217;ve ever seen in your life,\u201d Knight said. \u201cYou&#8217;ll be like, \u2018Oh, this is fine. I&#8217;m having a great time,\u2019 and then you&#8217;ll turn the page \u2026 Things can flip very suddenly.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there is not anything necessarily wrong about occasionally portraying characters \u2014 male or female \u2014 in a more sexualized manner. However, that has to be balanced with actual characterization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019ve got no problem with cheesecake [<\/span><a href=\"https:\/\/www.neatorama.com\/2013\/03\/21\/The-Origins-of-the-Terms-Cheesecake-and-Beefcake\/\"><span style=\"font-weight: 400;\">the often-gratuitous sexualization of women<\/span><\/a><span style=\"font-weight: 400;\">], I just think it has to be executed correctly,\u201d said Thompson. \u201cYou have to balance it, you have to control the tone of what you&#8217;re talking about, and why.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knight said that she will often notice a difference in how male and female writers portray female characters, and that this difference does change how she feels reading the book itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDoes the author view the female characters as characters, or are they there as you know, set dressing?\u201d Knight asked. \u201cDoes it sound like they&#8217;ve ever met a woman before in their life? Or, like, did they, I don&#8217;t know, wander out of like a teen movie from 1995?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Thompson, it comes down to respect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAssuming that we&#8217;re reading these books because we love these characters, you should treat them with respect,\u201d Thompson said. \u201cAnd I feel like the way that female characters, it seems especially, get treated, and some of that stuff doesn&#8217;t feel very respectful and feels a bit out of step with how things have moved forward.\u201d<\/span><\/p>\n<h4><b>A disrespected demographic<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Unfortunately, there are many \u2014 readers and industry professionals alike \u2014 who are disrespectful and dismissive of not just female characters, but of female writers and artists too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the reboot that gave Starfire her new costume, there were 52 books being published by DC. Of the writers for those original 52, only one was a woman, with Gail Simone writing \u201cBatgirl\u201d (and co-authoring another title with a man).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2011, <\/span><a href=\"https:\/\/www.cbr.com\/sdcc-11-listen-to-dan-didio-respond-to-the-fan-who-told-dc-to-hire-women\/\"><span style=\"font-weight: 400;\">a fan confronted<\/span><\/a><span style=\"font-weight: 400;\"> then-Editor in Chief of DC Dan Didio at San Diego Comic Con about this sudden drop from 12% to 1% of writers being women. Didio simply responded, \u201cWho should we be hiring? Tell me, right now.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the audience did, shouting back names like Alex DeCampi and Nicola Scott. It took until May 2012 for Scott to get hired on, and she became only the second woman to be working on the New 52. By the event\u2019s end in May 2015, roughly 20 women total had been writers or artists on DC books. While this is an improvement, it is still very little compared to the male numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it is not like women did not try to get hired on more books \u2014 they just were not picked. For instance, DeConnick shared a story about how her gender prevented her from writing a book a male colleague with a lot of sway recommended she helm.<\/span><\/p>\n<h4><b>A battle behind the screens<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Even when female writers are given opportunities, they have to contend with the same social media hate that female comics fans experience \u2014 and usually far more publicly, and with far greater effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI feel like there&#8217;s a big push on social media to basically vilify any writer who doesn&#8217;t do exactly what you think they should, and I think that it very, very much hits female writers in a way that it doesn&#8217;t hit male writers,\u201d Brenneman said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DeConnick has become disillusioned with the barrage of misogyny that has defined what is known as ComicsGate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI just don&#8217;t have the energy to be so online anymore,\u201d DeConnick said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ComicsGate is a movement of primarily male fans, loudly and often proudly pushing back against any gender diversity in the industry, both behind the scenes and on the page \u2014 a movement that got its start mainly because of <a href=\"https:\/\/www.amazon.com\/Mockingbird-Vol-My-Feminist-Agenda-ebook\/dp\/B06XDDT2RK\">a drawing of a shirt<\/a>.<\/span><\/p>\n<figure id=\"attachment_99\" aria-describedby=\"caption-attachment-99\" style=\"width: 195px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-99\" src=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/51XvV-dwKWL-195x300.jpg\" alt=\"A comic cover showing Mockingbird wearing a shirt saying &quot;Ask me about my feminist agenda.&quot;\" width=\"195\" height=\"300\" srcset=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/51XvV-dwKWL-195x300.jpg 195w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/51XvV-dwKWL.jpg 325w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><figcaption id=\"caption-attachment-99\" class=\"wp-caption-text\">The shirt on this cover kicked off much of what is now known as ComicsGate.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In 2016, a lesser-known female character Mockingbird got a solo ongoing \u2014 a series that has books released at regular intervals starring a specific character \u2014 by prose writer Chelsea Cain, known then for her humor and thriller books. Unfortunately, after only a couple issues \u2014 well before these comics could be collected in one book, rather than a few separate magazine-like issues \u2014 the series was canceled. This was in large part because people didn\u2019t pre-order it (for a variety of reasons, <\/span><a href=\"https:\/\/ew.com\/article\/2016\/10\/26\/chelsea-cain-mockingbird-feminist-backlash\/\"><span style=\"font-weight: 400;\">not just lack of interest<\/span><\/a><span style=\"font-weight: 400;\">, but seemingly <\/span><a href=\"https:\/\/www.washingtonpost.com\/news\/comic-riffs\/wp\/2016\/10\/27\/online-bullying-may-have-cost-the-comic-book-industry-its-next-great-female-voice\/\"><span style=\"font-weight: 400;\">sexism too<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The book later saw success (hitting <\/span><a href=\"https:\/\/loser-city.com\/features\/comics-needs-to-stop-viewing-support-strictly-in-financial-terms\"><span style=\"font-weight: 400;\">#1 on Amazon<\/span><\/a><span style=\"font-weight: 400;\"> for Graphic Novels at one point) in a \u201cnon-single issue form,\u201d as it did better with all the issues collected in one book, rather than each standing alone. By then, though, Cain had already been dragged through the mud in what <\/span><a href=\"https:\/\/qz.com\/822246\/marvels-chelsea-cain-author-of-mockingbird-leaves-twitter-because-of-harassment-and-bullying\"><span style=\"font-weight: 400;\">some consider<\/span><\/a><span style=\"font-weight: 400;\"> to be the comics equivalent of the infamous \u201cGamerGate.\u201d Perhaps the most famous aspect of this Mockingbird series is a single cover, wherein the title character wears a shirt reading, \u201cAsk me about my feminist agenda.\u201d This choice certainly made a statement, though many criticized it, and Cain herself, for the progressive message it sent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFor the most part, that art [comics] has always been this very progressive leaning area,\u201d Brennaman said. Despite the industry\u2019s many problems, there are several ways comics have been extremely progressive. Captain America was punching Adolf Hitler on the cover of his first comic well before the United States even officially joined World War II, for instance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think for a lot of people, it&#8217;s easy to forget that as long as it&#8217;s hiding behind the veneer of flashy superheroes, punching and kicking things and big explosions,\u201d she continued. \u201cThe moment it&#8217;s put in their face though, and spelled out for them, there&#8217;s something that clicks \u2026 It&#8217;s just kind of sad that that&#8217;s how that spiraled out of control. And it&#8217;s probably one of the worst discoveries of how to use the medium ever.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DeConnick has seen the negative impact of ComicsGate firsthand, repeatedly emphasizing how \u201cexhausting\u201d these interactions can be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere are people in that movement who believe what they&#8217;re being fed,\u201d said DeConnick. \u201cI don&#8217;t blame them. I blame the leaders who are manipulating people&#8217;s emotions and fears for their own personal profit, and taking things out of context and misrepresenting them deliberately in ways that don&#8217;t stand up to even the most basic of interrogation, and it&#8217;s exhausting.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such leader is ex-DC illustrator Ethan Van Sciver (who, interestingly, was the man Simone co-authored a New 52 book with). For years, he has taken <a href=\"https:\/\/twitter.com\/EthanVanSciver\/status\/1531256786912694273\">to social media<\/a> to make statements like, \u201cMarvel is adding too many females to superhero teams \u2026 For every 3 males, a maximum of 1 female \u2026 This is Law.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once, he <a href=\"https:\/\/twitter.com\/EthanVanSciver\/status\/1741965260825764227\">point-blank admitted<\/a>, \u201cI&#8217;ve actively worked to explain why Women in (superhero) Comics is objectively terrible.\u201d It is worth noting that the point of that post was him specifying this applies to \u201cmost\u201d women, not all, but even then, the generalization is harmful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though the movement never really went away, ComicsGate was put back in the spotlight in 2024 by a series of tragic events. In March, two women came forward with stories of sexual misconduct shown toward them online from comic artist Ed Piskor. On April 1, Piskor committed suicide after posting a statement blaming those who came forward against him, or criticized him and his behavior online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following this, ComicsGate took to social media to not only further place the blame on the two women, but to make a statement about women in the industry at large.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSpurned women and their simps (usually identifying themselves as male feminists) want you dead and nobody is coming to help you. Protect and stand up for yourself, fellas. Don\u2019t talk to anyone under 18 in a sexual manner and don\u2019t hire or be advised by spurned women!\u201d <\/span><a href=\"https:\/\/twitter.com\/JonMalin\/status\/1775162924077588808\"><span style=\"font-weight: 400;\">posted ComicsGate supporter @JonMalin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In light of these events, Sciver made a dirty joke about the Believe Women movement, to which user @troiaas <\/span><a href=\"https:\/\/twitter.com\/troiaas\/status\/1776387296436031589\"><span style=\"font-weight: 400;\">responded<\/span><\/a><span style=\"font-weight: 400;\">, with an air of irony, \u201cit&#8217;s time to bring back guillotines i think.\u201d Again, that humor is admittedly dark, but there seemed to be no malice behind it. Sciver disagreed, though, <\/span><a href=\"https:\/\/twitter.com\/EthanVanSciver\/status\/1776387891171610753\"><span style=\"font-weight: 400;\">saying<\/span><\/a><span style=\"font-weight: 400;\"> \u201cThis is why women should be confined to kitchens and bedrooms. Violent fantasies like this. Ladies, make babies and sandwiches and hush.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cComicsGate is still out there,\u201d Thompson said. \u201cThey&#8217;re still doing all the same things that they were doing when \u2018Mockingbird\u2019 came out. They&#8217;re making their yelly YouTube channels, and they&#8217;re screaming about these things, but they don&#8217;t read these books. And they don&#8217;t care about these books. And I don&#8217;t know why anyone would listen to them, honestly.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thompson recounts mostly positive experiences in the comics industry itself \u2014 she said the occasional times where she thinks her gender took her out of consideration for \u201cbigger, sort of front-facing projects\u201d were balanced out by the times she has been \u201con a shortlist of people who are very right for a certain kind of book.\u201d Still, she fears what could happen, given what toxic fans have done and continue to do to female writers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI&#8217;m not filming this interview and that&#8217;s a big reason why,\u201d Thompson said. \u201cBecause I&#8217;m a fat woman, and the second I put myself out there it becomes about this, and about attacking the way I look or how I am or whatever, instead of just letting it be about the work.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While toxic fans taking to social media can definitely be harmful to the people they are attacking, it is rare that their toxicity will actively impact the product they are criticizing as it\u2019s being made. However, that is often the case in the comics industry.<\/span><\/p>\n<h4><b>A complicated model<\/b><\/h4>\n<figure id=\"attachment_100\" aria-describedby=\"caption-attachment-100\" style=\"width: 1208px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-100 size-full\" src=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Comics-Infographic.jpg\" alt=\"An infographic showing how four single issues make up a trade paperback, and four trade paperbacks make up an omnibus.\" width=\"1208\" height=\"676\" srcset=\"https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Comics-Infographic.jpg 1208w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Comics-Infographic-300x168.jpg 300w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Comics-Infographic-1024x573.jpg 1024w, https:\/\/shoeleathermagazine.com\/2024\/wp-content\/uploads\/2024\/05\/Comics-Infographic-768x430.jpg 768w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\" \/><figcaption id=\"caption-attachment-100\" class=\"wp-caption-text\">There are three primary types of comics sold: single issues, trade paperbacks and omnibuses.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Physical, paper comics (as opposed to digital comics, which will be discussed later) can be purchased in three main formats: single issues, trade paperbacks (interchangeable with graphic novels, though the latter term has other meanings too), and omnibuses. The best way to think of it is like a television show. A single issue is one episode, a trade paperback is one season, an omnibus is a full series.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like episodes of a cable television show, new single issues release weekly. But, you can also find what are called back issues, which are essentially episodes of a television series from a decade ago that you can watch on demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may assume that buying comics is the same as buying standard novels \u2014 you walk into a store, find what you\u2019re looking for, purchase it and leave. It is intuitive, it makes sense. Unfortunately, comics don\u2019t quite work that way. You are more than welcome to walk into a comic shop, pick up a single issue or graphic novel, purchase it and leave. But, that purchase means little in the eyes of companies like Marvel and DC.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThey don&#8217;t go to every comic shop and go like, \u2018how many books did you sell?\u2019\u201d said @ThePandaRedd, who <\/span><a href=\"https:\/\/www.tiktok.com\/@thepandaredd\/video\/7011967893021674758?lang=en\"><span style=\"font-weight: 400;\">ran a comic shop with his family around 2014<\/span><\/a><span style=\"font-weight: 400;\">. \u201cThe bought-books count is usually like, \u2018How many of these issues did comic shops buy?\u2019 \u2026 It&#8217;s not like, \u2018Oh, 50,000 copies got sold through comic shops.\u2019 It&#8217;s \u201850,000 copies were bought by comic shops.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you buy a comic, the money you spend does not go directly back to the company that published it. Instead, that money stays in the comic shop. The money that the publications themselves see is from the shop \u2014 sometimes through a third-party distributor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About once each month, shops order the comics which will actually be purchased by customers a couple months later. If a comic shop orders a book in January, that book is probably scheduled for a release date in the spring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The person ordering has to determine which comics will sell better when they hit shelves down the line, because there is typically no way to return a comic once it\u2019s been purchased from the company. The only next step is to put them in an archive of other past comics for sale, and hope someone buys them. Unfortunately, this is not a solid backup plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe profit margin on a comic is very slim, and there are literally hundreds of new comics that come out every week,\u201d DeConnick said. \u201cContrary to popular belief, very few comics go up in value. So those comics that have already had a very low profit margin lose their value a week after they come out \u2026 as much as, like, a new car loses its value as soon as it drives off the lot.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, back issue archives within a comic shop can be incredibly daunting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou&#8217;re going down to something that \u2026 looks like a mausoleum to paw through white boxes with an inch of dust on them,\u201d Knight said. \u201cIt&#8217;s intimidating, even if it&#8217;s like the most lovely well lit modern space in the world.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, comic shop owners need to be in-tune with their readers, actively thinking about what books will sell well. And, if they miscalculate, there\u2019s nothing to be done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Joseph Guarracino worked at Not Just Comics, a comics, cards, and general science-fiction store in New Rochelle during the late \u201980s and early \u201990s. As part of his job, Guarracino was responsible for ordering new comics on a regular basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou really have to understand the medium,\u201d Guarracino said. \u201cThe two guys who ran the store \u2026 had no idea. I understood the medium, and what to buy, and what was popular.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This need to be in tune with what the opinions of the consumer base are at any point in time is part of why <\/span><i><span style=\"font-weight: 400;\">pull lists<\/span><\/i><span style=\"font-weight: 400;\"> are important. A pull list is essentially a way to subscribe to ongoing comics \u2014 in fact, some shops just call it a subscription. It is a list of every currently-releasing comic series that you want to ensure you own in full. As each issue releases, the comic shop will make sure to order you a copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I created my first pull list in my reporting, at the shop Forbidden Planet on the Lower East Side of New York City. When I went to sign up, I was given a sheet of paper, with several blank lines, on which I wrote the names of several comics I wanted to read as new installments were added. I included titles like Thompson\u2019s \u201cBirds of Prey\u201d and \u201cUltimate Spider-Man\u201d by Jonathan Hickman.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, on or following the first Wednesday (the day of the week when new issues release) after you set up your list, you return to your comic shop and pick up the new issue of each of the titles you signed up for if a new one released that week. The first time I went to get the books on my list, I had the next issues of \u201cBirds of Prey\u201d and \u201cUltimate Spider-Man\u201d waiting for me at the counter, along with several other titles I ordered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You purchase all the books then and there \u2014 no hassle, no searching the shelves for that last remaining copy of the newest book. Then you come back a week later, rinse and repeat. When I walked out with my first pull list haul, I was astonished at how easy the entire process was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not every shop will have the exact same process, of course. For instance, Forbidden Planet will cancel your pull list if you don\u2019t collect your books at least once a month. Other shops might have different policies on how often you should pick up your comics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t technically need a pull list to read books in their entireties. Many people will purchase single issues right off the shelves \u2014 shops will usually have a whole section devoted to recent releases. But, you have no guarantee that the comic you want to buy will be on that shelf for purchase. If it\u2019s a less popular book, for instance, the shop may have only ordered a little more than exactly enough to fill people\u2019s pull list requests, out of fear that the other copies won\u2019t sell. They know for certain that the pull list copies will be purchased. It\u2019s hard to take that kind of risk on what could be a less-popular book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou have to buy [books] for the people who were subscribed, and then you have to buy for people who just walked in the door,\u201d Guarracino said. \u201cSo you keep track of what you sold the last time and what you have extra of.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goes the other way too. The shop may have only ordered a few copies of a new, underground book, and it turns out that everyone who does not have a pull list wants to buy it. Since the shop didn\u2019t order enough copies in the first place, it can\u2019t sell customers more, and they have to take their business elsewhere. Guarracino called it \u201ca little bit of an art and science.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere are things that we will never see because people thought it would be stupid before they ever actually read the book,\u201d said @ThePandaRedd. \u201cAnd there&#8217;s also things that will get way more hype, because they just kind of look or sound cool. That will trample over those smaller stories.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under this model, the books with the most copies sent to shops are the ones considered successful, regardless of how many people actually buy those copies. This means that if comic shop workers don\u2019t think a book will sell well, it likely won\u2019t have the chance to prove them wrong, as only a scant few copies will be available for purchase in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u200b\u200bIf nobody bought a book, we [the comic shop] would stop buying the book, and if we stopped buying the book, that means the distributors aren&#8217;t selling the book,\u201d said @ThePandaRedd. \u201cSo when people don&#8217;t buy a book, it&#8217;s just going to get canceled, and good stories will never be told, and runs will end when they shouldn&#8217;t.\u201d<\/span><\/p>\n<h4><b>A system spread through word of mouth<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Going to comic shops has historically been an uncomfortable experience for women. There\u2019s an old adage of women walking into comic shops and either being spoken down to, or ogled at like eye candy, and it is an experience that continues to this day in some stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI think a lot of people, especially newer fans, are nervous to go into a real local comic book store and ask questions,\u201d said Knight. \u201cAre they going to be mean to me? Am I going to look like I don&#8217;t know anything? You know, like the stereotype of <\/span><a href=\"https:\/\/simpsons.fandom.com\/wiki\/Comic_Book_Guy\"><span style=\"font-weight: 400;\">\u2018The Simpsons\u2019 comic bookstore<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may not seem like an accessibility issue at first, as there are several other ways to acquire and read comics outside of buying them at a physical shop. Online retailers can bring you physical comics without needing to actually go into a store, and subscription services like Marvel Unlimited or DC Universe Infinite give you access to an extensive library of online comics for a fee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you don&#8217;t want to deal with someone and go to a store, you can buy almost everything digitally,\u201d Thompson said, though she personally has had more positive experiences than negative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to assume that, given the relatively positive experiences in comic shops described in this section, things are getting better. In all honesty, I can\u2019t say for sure whether they are or not. Thompson likes to believe they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting, though, that the reason I was able to interview many of these people is because they have made their passions for comics public. It is very likely that those who have had the worse experiences \u2014 the \u201chorror stories\u201d Brennaman has heard from peers \u2014 have been discouraged from such a public presence in the comics space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you are not going in-person to a comic shop you are both not using a pull list, and not giving yourself the best opportunity to learn about them. If you Google \u201cWhat is a pull list?\u201d you will find several guides and how-to articles. However, without knowing that you should Google that, you may not even realize that there is this way to pre-order comics in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People typically learn about pull lists via word of mouth, or other similar means. Personally, I\u2019m deeply engrossed in the world of superheroes, and I only learned of the existence of pull lists through a mention of the pre-order-reliant business model of comics in a podcast. Before then, I was going to Forbidden Planet at least twice a month, buying mostly trade paperbacks, and figured that and my Marvel Unlimited subscription were the best ways to engage with the medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a regular in her more welcoming local comic shop \u2014 which Knight acknowledges she is \u201cpretty fortunate\u201d to have access to \u2014 Knight was told about pull lists directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen I was getting into comics, I would go in and basically buy whatever looks interesting,\u201d Knight said. And so the guy at the counter, we got talking, and he suggested, \u2018Oh, you should set up a pull list.\u2019 And so I had that explained to me.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, because these pre-orders are happening far in advance, the purchases and opinions of those without pull lists have less of an impact on the longevity of a book than those of the people who do have them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since companies like Marvel and DC are primarily seeing the opinions of those who do go to shops in-person when looking at sales numbers, the opinions of those with pull lists could make or break a book\u2019s future, regardless of how well the book sells post-publication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, going back to Chelsea Cain\u2019s \u201cMockingbird,\u201d it\u2019s been established that though the book did not sell well enough for it to avoid cancellation when it was releasing issue-by-issue, it saw massive success on Amazon in trade paperback format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is not a definitive way to know for sure, but it is entirely possible that this is because the opinions of women readers \u2014 who want to read comics about people like themselves but were less likely to be putting this book on a pull list \u2014 were not considered prominently enough. Again, this is just conjecture, but even its plausibility emphasizes how broken the comics industry is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThings would get canceled before they even came out because of pre-orders, right?\u201d said Eliot Borenstein, a professor at NYU who has taught courses on comics. \u201cSo that was terrible all around \u2014 specifically terrible for women-led comics, but just also really bad in general for doing anything new. And since women-led comics are almost always something new \u2026 they kind of get, like, a double hit from it.\u201d<\/span><\/p>\n<h4><b>A powerful fanbase<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Once, there was a movement of fans strong enough to convince Marvel to greenlight and regularly publish a female-led solo ongoing \u2014 \u201cCaptain Marvel,\u201d specifically the run written by DeConnick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fans of the \u201cCaptain Marvel\u201d movies may not know that in the comics, Captain Marvel was originally a male hero. Not only that, but the character Carol Danvers \u2014 the current Captain Marvel, and the one featured in the MCU \u2014 was not even the first woman to be Captain Marvel. Carol operated as Ms. Marvel for the majority of her many decades in comics, before DeConnick\u2019s run, which solidified her as the current Captain Marvel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much of this was the result of hard work from DeConnick, who created and was very publicly at the helm of a large, prominent group of women fans called the Carol Corps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI would never counsel anyone to do what I did,\u201d DeConnick said. \u201cIt was stupid. But I lucked out. And it worked. And what I did was \u2026 I spent my own money to do marketing for a billion-dollar company.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She explained that from the start, her \u201cCaptain Marvel\u201d run was not set up for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe rule of thumb at the time was, you had to have an A-list writer, an A-list character, or an A-list artist,\u201d DeConnick said. \u201cC-list writer, C-list artist, B-list character. We were fucked.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, DeConnick took her book\u2019s fate into her own hands, and found an opportunity to foster a welcoming, inclusive space for women in comics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA lot of women were teed up to reenter the industry at the time, both as consumers and as professionals,\u201d DeConnick said. \u201cAnd I say reentered deliberately, because at the time there were a lot of people with a very short memory about comics who felt as though women had never read comics in any numbers. And that is just patently untrue.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naming this group the Carol Corps, DeConnick began by making membership cards, which she would hand out at conventions and book signings. Over time, the Carol Corps just kept growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DeConnick said that the group did help \u201cCaptain Marvel\u201d sales surpass original expectations, but that the numbers were not as high as they could have been. What really mattered, though, was that, \u201cWe were just visible.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhispers about the cancellation of Captain Marvel, or even that of other diverse titles, brought the specter of the Carol Corps, a threat to editors and publishers that might dare to test their loyalty and wrath,\u201d wrote Caitlin Rosberg in <\/span><a href=\"https:\/\/www.polygon.com\/2019\/3\/6\/18253214\/captain-marvel-history-carol-corps-fandom\"><span style=\"font-weight: 400;\">an article about the group<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carol Corps members were vocal about their love of the book and about how much they wanted it to continue, and it did. Visible, indicated interest was high, and so the book survived even beyond DeConnick\u2019s own expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI was so convinced that the book would be canceled, I did not plan past the sixth issue,\u201d DeConnick said. \u201cSo when they told us we were gonna go to 12, I was like, \u2018Shit, I need to figure out a story.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, though, this version of the character has her own movie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCaptain Marvel is a really interesting example because \u2026 [today] she&#8217;s being bolstered by the movie, but the movie never would have happened if there hadn&#8217;t been this groundswell of support for the comic,\u201d said Borenstein.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was a glimmering moment of hope for women-led ongoing books, but the amount of work, time and money DeConnick took on to make it happen would be unsustainable for an entire business.<\/span><\/p>\n<h4><b>A broken system that breaks an industry<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The comics industry is, in essence, experiencing a cycle. The opinions of those with pull lists \u2014 often men, since women are seemingly less likely to be comfortable enough in a comic shop to ask \u2014 are taken into consideration. So, books for, by, and about men endure, whereas female-led books \u2014 books about someone that is not like them \u2014 are canceled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This emphasizes the masculine focus of the industry, perpetuating and giving evidence to the idea that comics as a whole are for, by and about men, which does nothing to help women feel safer in comic shops. So, women may feel safer continuing to read comics with alternative methods like ordering trade paperbacks or omnibuses online, but those purchases are not taken into account when deciding the fate of a given book. So the cycle continues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of this, there is the economic impact of a trend that often comes up in <\/span><a href=\"https:\/\/time.com\/4337908\/marvel-iron-man-3-female-villain-toy-sales\/\"><span style=\"font-weight: 400;\">toy marketing<\/span><\/a><span style=\"font-weight: 400;\">, but applies to mediums like movies and comics too. Women are far more likely to buy products targeted to men than men are to buy products targeted to women. So, it makes economic sense that there are far more male-written, male-centric books than female-written, female-centric ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c[Women] don&#8217;t pay any kind of psychic cost or social cost for cross identifying,\u201d said DeConnick. \u201c[Men] pay a price for cross identifying \u2026 If you market to men, your marketing dollars are spent better, because you will absolutely get women readers, consumers, whatever. If you market to women, you absolutely will not get men.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the alternative methods people can use instead of pull lists or in-shop purchases \u2014 notably subscription services and piracy \u2014 have negative impacts on the industry, particularly women writers and artists.<\/span><\/p>\n<h4><b>A comic collection in your pocket<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Think of subscription services for comics as streaming services, to go back to the previous television show analogy. You pay a fee (typically monthly or yearly), and get access to a large library of comics. Marvel and DC each offer their own platforms \u2014 <\/span><a href=\"https:\/\/www.marvel.com\/unlimited\"><span style=\"font-weight: 400;\">Marvel Unlimited<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.dcuniverseinfinite.com\/\"><span style=\"font-weight: 400;\">DC Universe Infinite<\/span><\/a><span style=\"font-weight: 400;\">, respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some digital comics are simply scans of books which are also sold in person. For instance, I could open Marvel Unlimited and read the entire 26-issue run of \u201cThe Unbelievable Gwenpool\u201d by Christopher Hastings and Gurihiru, despite only physically owning a couple of those 26 issues myself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other titles, though, are digital-only (or occasionally digital-first, then printed afterward). DC primarily publishes digital-only comics through <\/span><a href=\"https:\/\/www.webtoons.com\/en\/\"><span style=\"font-weight: 400;\">Webtoon<\/span><\/a><span style=\"font-weight: 400;\">, a site which anyone can access free of charge. Marvel, though, keeps many digital-only comics behind Marvel Unlimited subscription paywalls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are certainly benefits to subscription services. Namely, they are far cheaper than physical comics \u2014 in fact, some webcomics (like those on the app Webtoon, which DC partners with) are even free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWebcomics \u2014 uber popular right now,\u201d @ThePandaRedd said. \u201cWay more popular than buying physical comic books \u2026 because it&#8217;s easier to access. You get a free app \u2026 You can just download a digital app and wait a week and it shows up. You can&#8217;t do that with comics.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people actually buy digital comics as their physical counterparts release from week to week, while others will wait a month or two for the newest releases to be added onto the platform they are already subscribed to. Think of it like buying a digital release of a movie, or waiting it out for it to come to streaming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscription services also offer readers a massive library full of comics, without requiring people to physically go to a comic shop, and search for what they want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is a friendlier method, because it&#8217;s all in one place,\u201d Knight said. \u201cYou don&#8217;t have to go into a comic book store, and maybe meet the weirdest guy you&#8217;ve ever met in your life. And a lot of [webcomics] are kind of lighter stories that are friendlier.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the rise in digital comics has hit creators hard. Thompson is the co-creator and writer of one of Marvel\u2019s most popular digital-only comics \u2014 <\/span><a href=\"https:\/\/www.marvel.com\/mu-22landshark\"><span style=\"font-weight: 400;\">\u201cIt\u2019s Jeff!\u201d<\/span><\/a><span style=\"font-weight: 400;\"> The comic is about a cute landshark named Jeff (once the character Gwenpool\u2019s pet), and his misadventures around the Marvel universe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the comic\u2019s massive popularity, Thomspon said she doesn&#8217;t get royalties for it, and that insufficient tracking methods prevent her from being compensated in a way that reflects the book\u2019s readership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI do worry that me saying \u2018yes\u2019 to Jeff and continuing to do it sets a bad precedent,\u201d Thompson said. \u201cJeff has been read by millions of people, and if I told you how much money I&#8217;ve been paid for every \u2018It&#8217;s Jeff\u2019 thing I&#8217;ve written, you would be shocked.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This paycheck for digital comics, though, is arguably more important now than it ever would have been before (had the technology existed in other eras of comics), as digital comics make pirating far easier.<\/span><\/p>\n<h4><b>A Pirated Loot<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Economically speaking, the comics industry is not the most stable and reliable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thompson and DeConnick both explained how important it is to \u201clove comics\u201d in order to be part of this industry, with the former talking about it from the creators\u2019 perspective, and the latter from retailers\u2019. \u201cNobody goes into comics retailing because they think they&#8217;re going to retire off of it,\u201d DeConnick said. \u201cThey go into comics retailing, because they love comics.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, as Thompson notes, pirating \u2014 or, the illegal duplication of a piece of media created or owned by someone else \u2014 poses a major threat to this industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBetween piracy and how difficult [comics] are just to access and find \u2026 you really have to love comics to stay in it,\u201d Thompson said. \u201cAnd even that sometimes isn&#8217;t enough.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When comics are pirated, the creators and retailers see no royalties, no compensation, no money. Additionally, the readers of pirated comics do not count in the eyes of companies when considering whether to cancel or renew a book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Thompson, it all came to a head one day when she took to social media, pleading with her followers to pre-order an independent comic she was writing. Without pre-orders, the book was going to get canceled. There needed to be indicated interest in it from an economic perspective for it to survive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One commenter asked where they could read the book, and another person responded with a link to a piracy site. Ironically enough, the person who sent the original commenter to the piracy site had expressed surprise that the book would be ending at only five issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYeah, I mean, if you wonder why comics like The Cull are hard to keep going for more than 5 issues&#8230; THIS is a big part of why,\u201d <\/span><a href=\"https:\/\/twitter.com\/79SemiFinalist\/status\/1756013540023124158\"><span style=\"font-weight: 400;\">Thompson replied on X<\/span><\/a><span style=\"font-weight: 400;\">. After hearing this story, @ThePandaRedd agreed with Thompson, saying that piracy is \u201ckilling the industry.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DeConnick, however, is less concerned about this piece.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI don&#8217;t worry about pirating at all,\u201d DeConnick said. \u201cI mean, it&#8217;s annoying \u2026 But I know a lot of people who pirated a lot of books, and \u2026 would end up buying those books when they had the money to do it. And I think it helps spread a lot of word of mouth.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knight admitted that she finds the piracy sites to have more complete comics libraries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy issue is with digital comics that the piracy website should not have better back catalogs than the official publisher,\u201d Knight said. \u201cMarvel Unlimited has back catalogs that will skip 20 whole issues in the middle of a series for no stated reason.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, pirating has become the only viable option to a lot of people. At its core, it has the exact same impact as digital comics, just without virtually any financial compensation or readership numbers whatsoever getting back to the source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for many people, pirating may have become the most financially viable option \u2014 especially if they are being discouraged from going to in-person comic shops. Or, it could be the easiest way for them to take a first step into comics to begin with, if they don\u2019t know that these sites with their vast libraries are not official, legal resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rises in both digital comics and pirating are leading this already economically shaky industry to an even worse place. Meanwhile,many readers \u2014 particularly female readers \u2014 are being alienated from other options. What else is there to do if you want to read comics and don\u2019t feel welcome where you\u2019re supposed to go and buy them? But still, pirating actively contributes to the continued decline in the stability of the industry.<\/span><\/p>\n<h4><b>A way forward?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The gender disparity in comics clearly has a wide reach, as it always has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diana Schutz is a former editor in chief of Comico, and worked as an editor for Dark Horse comics for 25 years. Still, she remembers a comment from a customer on her first day working at a comic shop in 1978.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy very first day on the job \u2014 at The Comicshop in Vancouver, BC \u2014 a store customer, who was also a friend of the two (men) owners, came into the shop, saw me, and asked, \u2018Who\u2019s the skirt?\u2019\u201d Schutz remembers. \u201cIt could only get better from there, right?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as much as some things have improved since, others simply have not. Shutz recounted how \u201cWhen I first began working in comics (way back in 1978), many of the doors were just\u2026 closed to women.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decades later, DeConnick was rejected from helming a big-name book, simply because of her gender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things cannot get better if women continue to be excluded from this space. Unfortunately, women continue to feel uncomfortable in comic shops, and men continue to be marketed to directly, reinforcing the idea that comics are for, by and about men.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps there is a world of support for these women-led, women-written books, but that support comes from people who have never heard of a pull list \u2014 something perfectly reasonable, given that the system\u2019s existence is shared mostly through word of mouth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you&#8217;ve got the interest, and the time, and your finances are stable enough that you can just set up a pull at a shop \u2026 that&#8217;s the best thing you could do for the comic creators you love,\u201d Thompson said. \u201cThat&#8217;s how their books still get made, and renewed and all of that. It&#8217;s an archaic kind of a vibe, but that&#8217;s all we got.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A comic convention can either be paradise or the seventh circle of hell. For many, they offer chances to meet like-minded people, hear exciting announcements, buy rare comic books, and meet big-name writers and artists. For others, it\u2019s a reminder that not everyone is welcome in this space. In 2014, comics reviewer Rachel Knight attended [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[6,5,7,4,11,14,15,9,8,12,10,13],"class_list":{"0":"post-91","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all","8":"tag-comic-book","9":"tag-comic-books","10":"tag-comic-shop","11":"tag-comics","12":"tag-female-comics","13":"tag-gender-and-comics","14":"tag-gender-comics","15":"tag-pre-orders","16":"tag-pull-list","17":"tag-women-comic-writers","18":"tag-women-comics","19":"tag-women-in-comics","20":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":18,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/posts\/91\/revisions\/148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shoeleathermagazine.com\/2024\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}